Registration is open for MADA’s annual spring membership meeting. This event brings together dealers and management teams across Michigan for networking, lunch and an update on our industry.
This year, we have added a presentation on artificial intelligence (AI) in the dealership. AI is not another tool category. It is a shift in how dealerships operate. Business leaders cannot escape nor ignore AI’s impact on operations and customer relationships. It has become critical that dealers understand how to use AI properly – in a way that benefits your business and your people.
WHO: Dealers, Management Teams, AI Integration Staff
WHEN: May 19, 2026 | Doors Open 11:30 AM
WHERE: Eagle Eye Banquet Center in Bath, MI
Click here for additional detail about this membership program.
